From Soundcloud to Bang Bang Con — 6 factors that made the band a worldwide phenomenon


The South Korean boy band, BTS has taken the global music scene by storm. Music lovers from all over the world are gaga over the seven young singers who can sing and dance like a dream. They have six songs with over 800 million views, and it is a staggering record. However, a lot goes into the making of a successful product. Take a look at the factors that made BTS a giant in the world of music. Also Read – BTS beats BLACKPINK, PSY, TWICE, EXO in the ‘most popular’ survey

1. BTS Bomb
Everyone wants to see behind the scenes content nowadays. The band gives access to BTS content via their YouTube channel. This makes it a more personalised experience for fans. Big Hit Entertainment has a key role to play in this. The company generates original secondary content from it. People can see it through various online platforms. Also Read – BTS’ preview cuts from their 2021 Winter Package leaves Army excited – view tweets

2. Soundcloud
BTS is famous for its Soundcloud activities. They do song covers for other artistes, and also make independent music. This is something extra that fans can look forward to other than album releases. Also Read – BTS Winter Package explained – here’s everything you need to know

3. Festa
Festa is like a dream set-up for loyal fans. They can get glimpses of various things right from dance moves, family photos, self-produced songs, and more.

4. Run BTS
Run BTS! is a variety show, where they take on various missions and games. Previously, it was a standalone thing but now it’s a long-running show that connects fans with the much-loved boy band.

5. Bang Bang Con
People who want a sneak peek of the concerts can use this pay per view facility called Bang Bang Con. This is managed by Big Hit Entertainment. It comes in DVD sets and people can get a better look of the performances.

6. Mnet’s American Hustle Life
Mnet’s American Hustle Life program focused on the time when the boy band went to the United States to learn hip-hop. It gave a glimpse into the immensely hard-working nature of the boys. They learnt Hip-hop through famous rappers Warren G and Coolio.

A lot goes into the making of a phenomenal group like BTS.

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